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Reply To: Hi there,We are a small bespoke manufacturing business in the Bay or Islands that make quality wooden children’s furniture primarily for the Early Childhood sector but also primary schools and private homes.Our products have always been in the higher price bracket due to them being made well, with care with good quality materials.  Thankfully our products are known and loved but those that have purchased them but we have found gaining new business slow, especially tapping into the new build market for ECE centres to do full fit outs.We are in really competitive market and have found business a struggle even before Covid-19.  Now we are more concerned that the education sector, especially the many privately owned businesses, will be very stretched financially and that choosing NZ made quality products will be a hard choice over other needs in the business.  We would be very grateful to hear any advice, business strategies to keep up interest, promoting sales and generally how keep our business afloat in these tough times.Many thanks,SianHebe Natural Children’s Furniture(09) 4025020   info@hebe.kiwi.nz    hebe.kiwi.nz

Morena Sian – the site is nice, and I see your photo’s of Craig and you! Like it. One idea which is a bit out there and old-school and in this digital world sounds so non-digital, but have you ever had much luck with having ‘reps’ in regions who represent and sell the brand into local businesses? Another option is that you approach a national retailer and see if they wanted to represent you into their segment and they take up storage and distribution costs themselves – not sure about that one, but we should consider all options which you seem to be right now. It might just give voice? Do you make to order or do you have some stock in place that you want to move on? There are a few marketplaces where you could approach if they could collect volume.

A lot of the advice is really focused above about ‘finding the places where your target markets are’ and then connecting with them – the idea of the Facebook Group (was on Instagram Lives last night) is that you find where there are lots of say families purchasing and then that gives you a greater chance of uptake because that is your segment for the Kids Furniture.

All the best – Andy