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Reply To: We are a husband and wife team – and offer photography and website design.We need help positioning ourselves so that we can offer something valuable to small NZ business at a time when people are not looking to spend! We also need help to identify our strengths in this season we find ourselves in.  Ultimately, we want to support other small business like ours to see them survive and thrive, by adding value with our services.  Ngā mihi!

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Morena – thank you for your mahi and sharing. Our peeps right now crave a few things given so much uncertainty, isolation and fear – connection, certainty and hope. It is a super important time to be able to provide hope – hope can spring from imagery, the power of the story in words, and in that a website can provide the shop-window into a world of trading. I recognise a web presence is only one part of the job.

Lets think about how to break this down a bit, one great place to start is to go back to your past customers, and do a few things (1) ask them for their reflections on the service you provided, the process and their outcomes since plus ask them two things, is there something you could do for them now to help them, maybe even offer updated photography for the site for free or discounted and the 2nd is to ask them for recommendations for other people you could work with (2) of the great examples of sites that you have done in the past, can you start profiling their sites and what they do in blogs or stories that show how cool they are and also how you guys do this work that makes a difference (3) then think about your existing customers and what segments/markets they operate in and if there are other similar businesses in their segment that you could target – a lot of this is about using your past to fuel your future. Word of mouth can be powerful.

In terms of other target customers – people want to desperately open to digital – and they don’t know how to do it – they also probably can’t do the full-bang site right now – what other tools could you use to help them get up and running – could you offer to help people get their Shopify or Swiftly.nz site up – you do that part for them but add photography to make it look more epic that others.

I hope some of these ideas help you – Nga Mihi – Hammy