Hi There, There are many things that go into generating new clients but the biggest mistake is to focus on your solution rather than the customers needs. Customers will pick up on your own self interest very quickly which will erode your credibility. Ask great questions, listen to their answers to qualify or understand if you can help them. You want to understand if they are a fit for you as much as you are a fit for them and if there is a fit by all means offer a solution, but dont jump to that too soon. Write down the questions you should ask beforehand and remember questions are more powerful than statements. Closing will happen naturally if you have run a great process and a great process is one that has a focus on the customer.