Hi, your brand will ultimately be who you are, so don’t veer too far from your own personality and values. A good one is defining what you are NOT both personality and skills. So I guess I am saying, don’t spend too long on this that if it stops you moving to next stage.
What about writing a couple of blogs giving insights into your work or skills, bring some relevance to these times COVID maybe? (make the tone/insights fit with the industry level relevant) and then publishing this also within your Linkedin, sharing it on other platforms (medium/wordpress) – share with past employees/associates/friends and ask for referals.
But also consider other blogs around words you want to be found/own – this will help build SEO across areas of relevance, reducing or supporting SEM. End with a call to action.
This might be a dumb statement – But would Worksafe be a good area to start, there must be a demand here at the moment?
fiverr – might be a good place for design