Reply To: Hi there,We are a small bespoke manufacturing business in the Bay or Islands that make quality wooden children’s furniture primarily for the Early Childhood sector but also primary schools and private homes.Our products have always been in the higher price bracket due to them being made well, with care with good quality materials.  Thankfully our products are known and loved but those that have purchased them but we have found gaining new business slow, especially tapping into the new build market for ECE centres to do full fit outs.We are in really competitive market and have found business a struggle even before Covid-19.  Now we are more concerned that the education sector, especially the many privately owned businesses, will be very stretched financially and that choosing NZ made quality products will be a hard choice over other needs in the business.  We would be very grateful to hear any advice, business strategies to keep up interest, promoting sales and generally how keep our business afloat in these tough times.Many thanks,SianHebe Natural Children’s Furniture(09) 4025020   info@hebe.kiwi.nz    hebe.kiwi.nz

Beyond what the experts above have offered, I would reinforce the point made regarding diversifying your market to appeal to more than the education sector, i.e. the home market and targeting a higher demographic. Also play up your craftsmanship and NZ made point of difference. The buy NZ made movement is surging ahead and you need to leverage that. Then think about channels to reach this wider audience – the NZ Made Products Facebook group has a very large following how, over 400k and could be a good place to start. I know a small business who sold out of their product after posting on this page. Social media marketing, using beautiful images of your products being enjoyed by children in a relatable environments for your audience (i.e in home) is the other critical area for you. Putting a small amount of money behind Facebook posts will help you target your content to the right audience too). All the best, they are beautiful products, clearly made with a lot of love.