Beyond what the experts above have offered, I would reinforce the point made regarding diversifying your market to appeal to more than the education sector, i.e. the home market and targeting a higher demographic. Also play up your craftsmanship and NZ made point of difference. The buy NZ made movement is surging ahead and you need to leverage that. Then think about channels to reach this wider audience – the NZ Made Products Facebook group has a very large following how, over 400k and could be a good place to start. I know a small business who sold out of their product after posting on this page. Social media marketing, using beautiful images of your products being enjoyed by children in a relatable environments for your audience (i.e in home) is the other critical area for you. Putting a small amount of money behind Facebook posts will help you target your content to the right audience too). All the best, they are beautiful products, clearly made with a lot of love.