Reply To: As one of those guys who has hit middle age ,60 , I wonder how best toa come to grips with and learn about digital and social media . Where can I find this or do I find a smart young person to assist 

Hi Ohope Dude…its never too late to learn a new trick or two.
I am not sure if you are keen to learn for interest sake or to apply to a business challenge, but either way a few ideas on how to kick off;
– are you using platforms at the moment? If not, sign up and get started! Ask a family member or friend to talk you through as a start. Then have a noodle around and get to know the different platforms
– then read! Jump online and read as much as you can about the platforms, their context, controversy, strengths and challenges
– then if you want to go deeper/more detail and perhaps get into using for business purposes have a think about how you best learn – do you like to read and then try for yourself, do you like to listen to some one teaching you, or sit side by side and try for yourself. Once you are clear on your learning style then seek out the learning resources that work for you. Each of the platforms offers their own learning resources, you can reach out to one one of the agencies that specialise in this space such as Socialites. Example of online information available https://blog.hootsuite.com/facebook-marketing-tips/