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Reply To: Evening. My name is Isabella Dalleston and I have a small business called branching out and we supply Manuka and Kanuka tea tree,we are a  sole trader,just starting out with a few good customers and a few interesting inquiries about our business supply. We were trying to get regular clients, like panels company that use tea trees, firewood companies and cooking companies like the ASB meat festival and slow cooking companies that use tea tree. Or even export. We know there a market but don’tknow how to tap into it, we have 2 trucks and our own supply of tea tree and we know we can meet the demand of orders. Were working from home as I have a big back yard and we get our tea tree supply from our farm up north. So I am asking how can I brand and market by business and expand and get funding and finance support for bigger trucks,digger and a yard ect and a portable cabin,to go to our farm (work site,when we pick up tea tree supply).were kind of hit rock since the covid-19

Thanks for sharing my previous advice @Vicky-Taylor. 👍

A couple of builds.

Firstly I struggled to find any information online about Branching Out or your own credentials so as a number one priority I’d recommend promoting your business via the usual digital channels, e.g. your website, local community boards and networks, tapping into any govt/local council promotional support, get onto Facebook, Insta, LinkedIn, email marketing, etc etc.

In addition to the canvas and SOSTAC model the thoughts below are a couple of practical tools to help you and your team collaborate, generate ideas and push you to consider new ways to drive the business forward.

Firstly, have a crack at an empathy map for each segment of your customer base. ( https://miro.com/templates/empathy-map/ )

An empathy map gives you the head space to really consider what your customers are thinking, feeling, hearing, saying and doing at this time. As much as this will be an assumed exercise, i.e you won’t have conducted qualitative research, it might provide you with a different perspective, territories to explore and raise some key questions.

Cluster these questions into a series of how might we (HMW) statements. We call these statement starters. e.g HMW offer businesses that are ‘thrivers’ at this time with tea tree services? (See Andy’s LinkedIn article describing the thriver segment – https://www.linkedin.com/pulse/covid-19-response-some-thoughts-how-business-economy-can-hamilton )

Consider these types of businesses and target them with fresh thinking, a fresh perspective and a fresh pricing strategy.

That’s just one HMW. Come up with 5-6 per customer segment. Once you’ve created your HMW statements get your team together on a call and using collaboration tools such as Miro come up with as many ideas as you can for each HMW. As a rule articulate your idea as a single sentence. Run these as 5-10 minute sessions with your team. You could use Google Sheets which we’ve found can work just as well as Miro for live ideation.

After each session you’ll have generated a significant volume of ideas. Now refine them.

As a group discuss the ideas and vote on the top 3 per segment you’d like to take forward.

These are a couple of simple tools to help you to think differently and generate fresh thinking.

Once you’ve got your refined list of ideas you can explore ways to bring them to life with your team, generate simple storyboards or prototypes of your ideas and test them with customers in your current segments and perhaps some new segments you’ve identified. See what gets a nibble and iterate your thinking until you hit on an idea(s) that gets your customer buying again.

All the very best of luck.

Russ