Morena. That must be the quote of the week ‘ I need them to buy us not just love us’. So true!
I am not sure what kind of products you are selling online, and I think it is worth pausing and considering the state of online penetration of the category you are working in. Many categories have been gradually increasing the proportion of spend online over the last 10 years, and some have been slower for many reasons; products that customers like to try before they buy, target market doesn’t shop online very much, expense of shipping, etc. However all categories have had a major step change with Covid driving changes in habits, and groups of consumers such as over 60, who had a lower level of shopping online have suddenly changed their habits.
This opens up lots of opportunities for you.
The main way to get consumers to shop online is to tell them to – marketing and advertising.
So here is a bit of list of options;
– Do you have a database of current customers? if so, start sending them offers and incentives to shop, maybe discounts if you spend over $x or spend $x now and get a voucher for your next spend. But also consider offering what is suitable for occasions and seasons. Given them a reason to come back to you
– If your product is suitable have social media pages, and post interesting content regularly to entice current customers and new customers back to you. Working out how to leverage social media is a while area of exploration in itself and her is a taster of the kind of material that is available online to guide you
– Paid advertising – never been a better time to do some digital paid advertising – lots of eyes on screens and media are keen more advertisers. This would be a bigger investment, but really enable you to grow your total audience
– if you are putting this level of effort in you also want to make sure that your website and UX are optomised…
Maybe consider some of these ideas and then come back to Manaaki with some more specific questions or areas we can help.