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Reply To: Hi There,I own a Cycle tour company called Kiwi Journeys where we offer bike hire, tours and  transport on Tasman’s Great Taste Trail and the West Coast Wilderness Trail.We have a great business and were have a very good year until covid. The past 3 years have been tough with cyclones, fires and now covid. I’m not one to usually reach out but a friend suggested Manaaki to seek some help. Half of our business is, or was international. so we need to try and survive on domestic clients. My main concerns are surviving which I’m quite anxious about, keeping my top staff, marketing as I can’t see past social media and newsletters. We have debt so loaning more money isn’t an option. Would love to chat and if possible get some help with marketing and website feedback.Many thanks, Andrew

Morena Andrew – good on for your friend and for you reaching out! There are so many other tourism businesses like you in this situation. Domestic and maybe Australia are going to be our hope going forward. I often think about when selecting which region and which activity to do, how do I find out information about my choices? If you think about this, and then think how can I influence these people when they are thinking about planning their trips to the region?

They google – what are your rankings like?
They look at videos and other content – what content can you build up about the tours, the experiences that you share and build up followers?
Do you have connections back to your past customers who loved their experience – could you ask them for feedback that you could use in your testimonials and/or social sharing? Could they come back for an experience and you give them something else on top of that – and/or could they recommend any people from their network who are coming to the region?
Partnering with other operators – has this worked in the past, could you look at this now for helping each other?

I hope others might come onto the chat and take a look at your site – and maybe even your Google Rankings – @richard-conway