Kia ora Andrew,
Good on ya for reaching out on Manaaki! Just further to Andy’s advice, a few thoughts:
– Absolutely take a look at all your channels to domestic market. Your own website, social media, RTO listings, iSites, partnerships etc. They may be different than your inbound channels – so worth a detailed review. If you
– You can attempt to grow domestic visitors – but you could also look at increasing your $/visitor spend. For example: Is it possible to package rides with food/wine experience by partnering with some businesses on that Great Taste Trail?
– Is there an opportunity to target the local Nelson/Marlborough community with guided tours too – maybe targeting interest groups (foodies, history/heritage buffs, nature interest).
If you can survey your previous domestic visitor base you may come up with some nuggets.
Happy to chat if you want to. Just find me on linkedIn.