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Reply To: Best way to target market to niche industries, users , and what R/D funding  assistance is available to develop innovation . 

Hi Aqua Genie, building on Andy’s comments, you can also just call one of your potential customers and ask them if they would prepared to share some thoughts with you. Most people are surprisingly generous with their time and knowledge. You could then design a list of key questions and information you would like and go through it with them – that could build some real insight into the decision making process and what influences them. Maybe offer a thank you like a lovely NZ box of chocolates at the end so everyone benefits 🙂