Reply To: Best way to target market to niche industries, users , and what R/D funding  assistance is available to develop innovation . 

Dear @acquagenie, regarding the R&D part of your question, Andy is right in saying that there is no Callaghan Innovation R&D funding for the ideation part of your start-up journey. There is a “Getting Started” grant you can access for “troubleshooting, basic prototyping, project planning, technical feasibility studies, development of an Intellectual Property strategy or determining product specifications and user requirements”. This grant works on the basis that you can claim back 40% of the cost of doing the above up to $5,000 (i.e. 40% of $12,500). Find out more here:https://www.callaghaninnovation.govt.nz/grants/getting-started-grants.

It is important to understand that Callaghan Innovation does not fund ‘innovation’ but rather only funds technical R&D. The solving of technically challenging problems. If your proposed R&D is solving a very technically challenging problem, you may be eligible for an R&D Project Grant. This grant is also 40% co-funding up to $320,000 (40% of $800,000) then 20% for any costs above $800,000. There are very strict criteria around what constitutes R&D so before spending too much time preparing an application, speak first with Callaghan Innovation or your Regional Business Partner (e.g. Grow Wellington, ATEED, Venture Taranaki) and ask them if they think what you are planning is R&D.

All the best @acquagenie
Regards, Marshall