Reply To: Hi thereI look after marketing for NZ Tourism Guide (tourism.net.nz). A bit about NZ Tourism Guide:1) It’s one of NZs largest directories of tour operators in NZ2) Last year 250k visitors per month visited the site each month. Over 50% of the visitors are Kiwi.3) 3 key benefits of tour operators listing with NZ Tourism Guide:a) Tourists visiting their website via NZ Tourism Guide.b) You can list with NZ Tourism Guide for a little over the cost of a flat white a weekc) Being linked to NZ Tourism Guide boosts a tour operators site’s search rankingThe team are passionate about doing their bit to get the industry back on its feet. We’d appreciate advice on any funding available and how we could best attract new tour operators to NZ Toursim Guide.  Thanks in advance. Cheers Jono


Hi Jono, for public funding over and above the recent wage subsidy and the Small Business Cashflow loan it may be worth investing the specific tourism industry support package at https://www.mbie.govt.nz/immigration-and-tourism/tourism/tourism-recovery/. To attract new operators, I’m wondering if there’s anything you can do to refocus the Guide entirely on the domestic market. Can you develop a new product or products for operators? Think about cross-selling opportunities between operators on your books, think about how to create value from the data you have on what travellers are visiting/seeing, etc. Good luck, phil