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Reply To: Hi thereI look after marketing for NZ Tourism Guide (tourism.net.nz). A bit about NZ Tourism Guide:1) It’s one of NZs largest directories of tour operators in NZ2) Last year 250k visitors per month visited the site each month. Over 50% of the visitors are Kiwi.3) 3 key benefits of tour operators listing with NZ Tourism Guide:a) Tourists visiting their website via NZ Tourism Guide.b) You can list with NZ Tourism Guide for a little over the cost of a flat white a weekc) Being linked to NZ Tourism Guide boosts a tour operators site’s search rankingThe team are passionate about doing their bit to get the industry back on its feet. We’d appreciate advice on any funding available and how we could best attract new tour operators to NZ Toursim Guide.  Thanks in advance. Cheers Jono

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Hi Jono,
Tough times.. Further to Phil’s advice above I think your space has become even more competitive since Covid as a plethora of other sites and FB groups etc have popped up all over the place offering free product listings and PR opportunities for operators, on top of the already free listing sites such as Tourism NZ and the RTOs.

It does feel like you will need to try something new to remain relevant in the current environment of many “deal” sites and groups and that could be as Phil says using your data to guide you to package up products and sell online as a deal only available through your site. As many companies look at marketing budgets etc one of your biggest risks will be losing existing customers so adding value and hopefully keeping them as customers could be as important as trying to find new customers to list.
Best of luck, Jason