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Reply To: Hi team!I’ve been wanting to set up a platform that shares “Themes” and “Messages” through multiple mediums such as apparel, blogs and podcasts with an aim of growing a community of like minded people who can relate to these messages we share.Each collection will have a different theme with hopes of creating a discussion point, learning from one another and for some to even share their own experiences.”The Layers Platform” is the name of my idea.Layers of clothing with a deeper Layer of meaning behind each collection.I have designed a collection. I have quotes on all of the apparel to start. Right now, I’m struggling with the business side of things. The planning and designs are my strengths and the business side of things I am learning.Is there anything you could suggest me reading, learning from or doing to guide me through this?Thank you!Frazer

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I suggest you use a template like the Lean Canvas to help you get started and validate any assumptions you may have.

I’m linking to a website that has information on this below, from which you can download the lean canvas template.

https://leanstack.com/lean-canvas

There is also a great book called The Lean Startup by Eric Reis, which gives a good overview on starting a company in an efficient and effective way. https://www.amazon.com/dp/B004J4XGN6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

I hope that helps, good luck!