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Reply To: Hi I own a women’s clothing business which features quality fabrics and unique designs. I currently only have a following of 2300 on insta and nearly 3000 on fb. The logistics of algorithms and advertising is confusing. I can’t figure out what to do to increase sales and where to best spend money. How can I improve my sales and increase my business?

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Hi There

Thank you for your question! This is something I specialise with and have experience with as I run my own online businesses so I’d be happy to help!

The best way to increase traffic and business is Facebook/Instagram Advertising. Targeting markets, custom audiences e.g. past 30 days facebook visitors, and lookalike audiences. We can use CBO (Campaign Budget Optimisation) to manage and efficiently spend your money along the way.

You sound like you have a great following so far on social media! The way the Instagram/Algorithms work is that you need to be consistently posting so that your post will be shown on one of your follower’s feeds. Using Instagram/Facebook stories is extremely important as well especially with women’s clothing. I have had experience helping other women’s clothing businesses and it is proven that stories are a great way to gain followers and a good method for advertising.

I would love to be able to help you with this project as my businesses specifically sell products for women so I have experience in this area. Please don’t hesitate to contact me annabellelindberg30@gmail.com

Have a great weekend!