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In May this year I launched a new podcast called Kiwi Foodcast. Our goal is to share the real stories behind NZ’s food entrepreneurs, writers and those working in the F&B industry and show that there is more to Kiwi food than pies and sausage rolls.We have had about ten episodes release on a weekly basis and I am now looking for ideas and assistance on how I can spread the word about my podcast so we can get more listeners. I have tried the below approaches:1. Ask the guest to promote their episode – Not much success as the guest maybe promotes it once on one medium and that is not really enough. I do usually send them marketing material they can use easily but that hasn’t really helped.2. Social media – I am currently doing about 3 posts on Instagram, 1 on LinkedIn and 2 on Facebook for each episode. The reach for these posts is quite limited as my page only has 100 followers3. Facebook groups – Have tried posting on Facebook groups like Chooice but I guess its not the right medium as people don’t recognise a podcast as a ‘business’ as such. I would really like some more ideas of no-cost marketing/promotions I can do to get the word out there. I want to reach out to the media but not sure how or where to start with this.
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in: Brand & Marketing
- 5
- 3 months, 4 weeks ago
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In May this year I launched a new podcast called Kiwi Foodcast. Our goal is to share the real stories behind NZ’s food entrepreneurs, writers and those working in the F&B industry and show that there is more to Kiwi food than pies and sausage rolls.We have had about ten episodes release on a weekly basis and I am now looking for ideas and assistance on how I can spread the word about my podcast so we can get more listeners. I have tried the below approaches:1. Ask the guest to promote their episode – Not much success as the guest maybe promotes it once on one medium and that is not really enough. I do usually send them marketing material they can use easily but that hasn’t really helped.2. Social media – I am currently doing about 3 posts on Instagram, 1 on LinkedIn and 2 on Facebook for each episode. The reach for these posts is quite limited as my page only has 100 followers3. Facebook groups – Have tried posting on Facebook groups like Chooice but I guess its not the right medium as people don’t recognise a podcast as a ‘business’ as such. I would really like some more ideas of no-cost marketing/promotions I can do to get the word out there. I want to reach out to the media but not sure how or where to start with this.
Viewing topic 1 (of 1 total)