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LETS GET DOWN TO BUSINESS.

Question :
Are there free tools to tap into for marketing to the New Zealand market to promote weddings?

Question submitted 01/10/20 @ 05:54am
Industry: Brand & Marketing
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  • Hi Fantail,

    You’ll find a number of ways to reach people on Social Media for free.

    1. Seek out wedding planning Facebook groups and join as your page. There are a lot of buy/sell/swap and wedding advice groups. Some will let you join and participate as your page names.

    2. Use # – go down the Instagram rabbit hole and find and use relevant hashtags eg/ #nzweddings #nzweddingvenue etc.

    3. Collaborate with others in the wedding industry to gain exposure to other audiences – you could collaborate with marquee companies, party hire, catering, wedding stationery etc. Collaborate on projects, photoshoots, competitions, share content etc etc and @mention each other on social media.

    4. Do you have a good story and some good photos? – Try and get featured in a wedding blog such as Together Journal, New Zealand Weddings etc

    5. Not free, but you can target people who are engaged on Facebook with ads.

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