Classic case of supply v demand by the sounds – always a balancing act. Depending on the industry you are working within there could be different ways of approaching this – remember there is never an easy solution here.
There are definitely things you can do from a marketing perspective but this can require big budgets to get the right result – sometimes the long game is best and to get this right organic growth might be a way forward. Word of mouth is powerful as well.
I see you have connected on LinkedIn so happy to jump on a call and chat through!