Hi Jason Hill: I love that you are bringing fresh eyes and thinking to this. Thank you. I’ll definitely connect to Robert Bruce – those natural alignments and mutually beneficial partnerships can make all the difference. I wondered about the Virtual Hotel concept. I guess for the Hack, I was looking for a catchy sort of hook to stand out a bit in the list of 77 proposals. So I’m not wedded to it at all. I think refining our USP will be critical and I think you have bought light and wisdom to that. I’m too close to it. So thank you! 🙂 In terms of the Lightening Lab Tourism, we were shortlisted but didn’t make it into the final 10 a couple of weeks ago. But I have been in touch with Aaron Power again since and it sounds like they didn’t finalise that funding round. All the relevant folks will be watching and listening in on the Hack – so I’ll be throwing everything into the ring to form a team and do a great pitch.
Leslie: I am humbled and grateful for your contribution. I have admired and respected the work you and Stefan have done for our industry with Bachcare. Out of respect for your company, Look After Me always stayed away from renting whole houses as BachCare, Book a Bach and Holiday Houses already had a great offering in the market place and we didn’t want to compete. So that’s why we went for Hosted accommodation. It seems this forum has been very revealing – sometimes you can’t see what is right in front of you. Based on this, we will definetly up the awareness of our USP.
Leslie/Melissa: I totally agree – it’s about what our customers think. As part of the Hack, we are planning a customer survey. We have about 10,000 fairly engaged people in our databases – about 83% of our guests have been domestic. We have done some segmentation and analysis, but more can be done. We’ve just moved from Mailchimp to KeapPro (an infusion soft product), which gives us much more power, flexibility and automation capacity.
Early next week I’ll post the results of the survey.
Thank you so much. I really have enjoyed this forum.
Wish me luck – we want to be in the top three – it’s highly competitive – already well over 600 people registered for the Hack the Crisis, 77 proposals – but your insight has been valuable. Cheers Julia