Context: Products with visual/ functional differentiation that is patentable has obvious benefits in retaining margin and market share. We have a identified a product that has a few competitors that have a cookie cutter approach in design and eroding each other’s margin that we believe we can demand a higher premium. Question: Is there experience within this group with engineering patentable differentiation in products, and finding manufacturers that are flexible with custom designs without breaking the bank/ margin?
Question submitted 08/11/20 @ 01:48pm
New Product Development / R&D