Thanks for reaching out Isaac and Annie. That’s a really interesting question. There is no right or wrong answer. A lot will depend on the nature of your business, the location, the purpose of the physical outlet, your customers, etc.
Do you have a retail outlet or is your physical space for for manufacture, distribution and warehousing? Do customers come in to your premise?
Are you in a high traffic area where you will benefit from more brand presence?
Given you are in the signage business, assume signs are an important part of your brand manifestation.
Perhaps you can provide more context to your question.