Morning. I have been feeling the same actually at the beginning of our 2nd lock-down in Auckland. Dusted myself off and just said “keep going boo boo as no one is going to pick you up but yourself”. well the sentiment was that I needed to just get going and try another thing, another hustle, keep questoining and exploring. Mini-wins are the order of the day for now, if we can get one mini-win every day, then 5 of those a week, and one of them might turn into some bigger – that is hope, and I know hope does not always turn up, but if you have hope with conscious action, I reckon you give yourselves more of a chance.
Focus on core or new revenue streams? If the answer to this question is that you just need to look in different places to get your core revenue, then try looking in different places – both locally and wider regionally to get bookings. Yes I know there are some shipping challenges with the giant tipis but you might also find a freight company who might partner with you given they might be struggling too?
What other stones can you over-turn – do you need to get involved in ‘creating events’ that will use your products? Could you partner with other providers to create these events where you all share the load – and as a result you get some business?
If the answer is that even if you look to your existing customers and/or new places there is not going to be much business until travel returns, then yes, explore anywhere that you can go adjacencies or places where you can hustle some revenue – that might require you being creative in your brainstorming, it also might be an idea to reach out to others you know in your industry and chatting, sharing the burden and exploring what might come up.
This sounds a bit funny – but it is amazing if you open up to others, and it is amazing if you ask for help – sometimes, unexpected things happen, both it can fire ideas in your and your wife – it is also can lead to new partnership opportunities.
The other thing just thinking – is there anywhere in NZ that there is more activity where the tipi’s could be used – do you put an ad up on Trade Me and rent some of your equipment out and at least get some income that way? Could you approach R&V and other Festivals and rent them for those events?
Wish I had more ideas?