Hi there Linda, and well done on what you’ve achieved so far.
I don’t have the “magic bullet” for you, but I do have a few suggestions:
– have you tried paying small amounts to boost your posts on Facebook – it really does work, and you can create a highly targeted audience
– more visual content of people actually wearing the clothing would help enormously to create engagements (and also to give people a sense of what type of bodyshapes and styles your clothing suits best)
– I’m not sure that you’re doing yourself any favours leading with “womens” clothing… I would position the women’s skirts as being for the mum who think their daughter looks SO CUTE in the skirt that they want one for themselves (Mummy and Me type positioning)….
– in my view your sweet spot is little girls clothing, and I’d focus on that… your stuff is super-cute, and you need to target mums with a similar aesthetic to yours (identify other brands that they may have liked or followed on Facebook to build an audience)
– you need to get your engagement up in social media – maybe run some promotions which get people to post photos of their kids in your gear… have a “photo of the week” who gets a voucher or even a free accessory to match what they were wearing (maybe if you’re feeling generous, and the customer is keen, a matching mummy skirt)
– realise this is not scaleable beyond your immediate geography, but have you thought about hosting little girls’ parties where they dress us in your clothes, eat fairy bread and have LOTS of photos taken for your social media?
– On the website, I found it most disconcerting that every single colourway is listed as a separate product, without any curation – I’m not sure what platform you’re using (not a tech person myself), but is it possible to group them in colourways so I could click on a blue button to see all the blue-toned skirts, or a yellow button to see all the yellow ones…
– your BUTTONS are amazing!!! I’m assuming from the price point that they are not hand-painted (if they are, you’re not charging enough) but oh my goodness, they are gorgeous – have you looked at supplying them to craft / quilting shops? have a look at what some of the speciality buttons are priced at – I reckon you could get $5 a button for the big round ones.
Anyway, a random selection of thoughts … hope there’s something in there that’s useful.