Hi Hamish! First off: looking at your website and the causes you support through your company, you have the foundation of something really great which I have no doubt more people would love to support. Since you’re a young business owner and passionate about supporting your community, I’m sure there are many marketing opportunities you can network your way into with a bit more strategy.
My first suggestion is to boost your social media presence I see that you have a Facebook page, but have you considered creating an instagram? On LinkedIn, it’s also difficult to see your company your “story” (which is much more obvious looking at your webpage.) To get yourself a strong marketing baseline I’d suggest the following:
1. Create an instagram (if you haven’t already) and structure ±6 posts that each have a “story” or interesting piece of information about your company. Some ideas: a profile of you and your co-director, who you are and why you started the company. A review of a piece of gear and why you love it/sell it on your site. Your favourite trail and tips for someone who might want to camp or hike on it, etc. Consider useful content that someone would come across and find interesting and authentic, instead of it being seen as “advertising”
2. On instagram, follow all your local outdoors outlets and brands, vendors who provide tourism and outdoor activities, and business groups in the communities you’re part of. Following people helps them to see that you’re invested in getting to know them, and you have something to contribute.
3. Make a company page on LinkedIn that reflects the same content you have on your website. This way it’s easier for people to find you (and you appear more credible to vendors like macpac and kathmandu if you would like to become a reseller of their products.)
4. Set goals around number of followers you would like to attain, number of views of your LinkedIn page and also views of your website (all things you can track) . Come up with ideas for campaigns to increase these numbers over short periods of time – ex: a sale, a story or set of content you plan to publish over 2 weeks – then measure the results. Do this for 4-6 weeks and every 2 weeks try something new. Get scientific about it, and figure out what works best.
If you follow some of the advice above, you should get a bit more momentum going! Best of luck, and if you’d like any more specific advice, feel free to reach out: email@example.com