Great to get that offer of help from Jonathan!! Definitely take him up on it!
You could check out akina.org.nz they help connect social impact businesses with funding.
I was oogling over pottery keep cups through a café window yesterday on the Kāpiti Coast. Not sure if they are yours? Such a cool concept.
In terms of growing your team my sense is that there would be plenty of potters (many may be retired or semi-retired) keen to help on a casual basis…that way you don’t have to commit to a salary. Perhaps use a community kiln? How cool would it be to have the story of all the different potters on the website and you could somehow trace back who made yours. You could replicate the production model in pottery communities around the country. What a lovely community impact that would make. I am getting carried away now 🙂
Who else can you partner with (outside of wholesalers) to help funnel regular sales through.
Have you posted on the NZ Products page on FB? Could be a good place to look for collabs.
If you would like any tips on publicity or marketing, cause led business is my jam, so I am more than happy to have a chat.
All the best!