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LETS GET DOWN TO BUSINESS.

Question :
Hi Dear,I have set a Shopify Shop pawsfamily.com, Etsy https://www.etsy.com/nz/shop/PawsFamilyNZ, and pawsfamily,printmighty.co.nz and aotearoashopnz.co.nz on SpreadShirt Australia and United Statesand I have one major problem, I know my business has potential but I have a problem selling and getting traffic that turns in sell.I would like to know how to do this and bring this to success, time to time I have some sells but I have few fraudulent orders how to avoid these?I could need advice on how to process to make some sales.I did try Facebook ads, money goes, no sales toward this but I know that the business has potential.I have a Youtube channel, i have an Instagram account, a Facebook account, a Twitter account a Pinterest account.Mostly of my traffic come from Pinterest and a bit from instagram… I am looking forward to hearing from you. Thanks for help.

Question submitted 11/04/21 @ 07:53am
Industry: Digital & Online Marketing
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      Kia Ora PawsFam – the good news is that you have a bunch of properties on the web. The challenge is getting people to buy. I am not a technical marketer so I will have to bow to the other experts – I have read a couple articles that I thought I would share with you hoping that they maybe helpful.

      What I have been thinking is that you need to find your audience, your audience of sweet-spot customers who just like your product(s) and want to buy – if you can find them, then you can grow from there. The first question therefore, do you have some good customers who freaking love the products that you can talk to them – find out why they like them, and what it is about them that will help you work out if there is a group profile that you can then go and find ‘likes’ on the social/online world?

      Articles

      Core –
      https://entrepreneurshandbook.co/20-growth-marketing-hacks-to-get-your-first-100-customers-107fc4bb511d
      https://medium.com/yought-blog/5-ways-to-grow-your-startup-to-its-first-100-users-7fcafc0e3015
      https://www.disruptiveadvertising.com/marketing/positioning-in-marketing/

      Facebook Marketing Tips


      https://www.entrepreneur.com/article/283832

      Non Core – but useful I think
      https://medium.com/@growthrunner/build-your-business-backwards-the-mvp-mindset-f12455696902
      https://medium.com/@tynorwoodlive/a-framework-for-creating-and-testing-a-new-business-b1b9bbff0170
      https://medium.com/@jproco/build-a-minimum-viable-product-for-your-customers-not-for-you-4e1249f95e41

      If you get through all of these writings – they key is finding your audience and drilling into that.

      Andy

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      Hi there,
      Thanks so much for submitting your query and for your patience in awaiting for a response.
      I’ve had a look at your website and Etsy listing too.
      This is a huge topic and there possibly are many areas that need to be looked into. Here are some areas to review as a start but there are quite a number more that will need to be looked at:
      1. Platforms- it looks like you have presence in various sites eg Etsy as well as having your own website.
      To be able to convert on each of these formats, there are different levers.
      Eg. For your website- do you have access to data (eg via your website or Google analytics) to see what is happening, who is buying and what the behaviour of the user is?
      Or if it is Etsy, are you being found on that platform?
      As such this is what I suggest-
      You have to tackle one platform at a time to understand what is the issue. See what data or info you can access and understand what is going wrong. Then once you know, you can then work to fix that
      2. Product range- the initial impression is that you supply products for pets, however, you the branding and story of your brand seems to indicate that it is for pets and also non pet related? This is confusing and doesn’t create a cohesive brand message. Often this can create doubt and confidence in the brand and what they do
      3. Branding on your own website- It is mainly product driven and no real branding here. As an unknown brand, it is important to help the visitor to understand what you stand for and what emotional value you can provide them. If you don’t already know, it is the emotive connection that helps convert.
      As such, look at your branding, imagery and brand story that will help to convert this.
      4. Messaging- it is key if someone is interested, what are you doing so that it removes any barrier to purchase. Eg guarantee? Reviews by others, example of the product worn?

      Hope that this helps.
      Thanks
      Anne

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      Hi There!

      Thank you so much for your question. I would be interested to hear how you went about your Facebook ads and seeing if there is potentially a different approach you could try. I would recommend building up your social media accounts with followers to gain social proof of your site so people trust you. That in itself will give you more traffic and potential sales. If you would like I have some resources on how to grow your accounts naturally which I would be more than happy to send through to you if you’d like!

      Another option is identifying some influencers that could promote your products! This would gain you more followers but also make your product more well known!

      If I can help you at all please feel free to reach out! annabellelindberg30@gmail.com

      Thanks
      Annabelle

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