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LETS GET DOWN TO BUSINESS.

Question :
Hi Experts  bonjour-havelock-north.myshopify.comAbove is the link to my online store set up by myself, with remote help from a friend over the last five weeks.  It isn’t working.  Once you see it I’m sure you’ll know why.  It’s clunky, hard to navigate and rather boring.  I don’t know what else to do.  I’ve attended multiple online courses and am overwhelmed.  I’m not tech savvy (circa 1960) but have tried my very best. I have spent a lot of time loading stock onto the store and still have a lot more to do in that regard. I understand I need branding and marketing strategies also. I need help with this too. I’ve owned my store for only 19 months and I love it so much and I’m feeling desperate not to lose it. Thank you in advance for your help.

Question submitted 04/05/20 @ 10:12am
Industry: Retailing
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  • Hello …
    Go out on Facebook ( or any another SM channel you use) and see if you can get someone to help you
    There are so many people out there with these skills that are wanting to assist
    to ensure people are able to generate some income.
    A face book trawl through your community FB pages as well as your own FB page,
    asking for help, initially on a bro bono basis, would be a great way to start
    and who knows you just might meet someone that really adds value to your business,
    that you send up engaging in the long run

    Hi Bonjour Havelock North,

    You are being way too hard on yourself. You have done a fine job and the site isn’t as bad as you think. Now it’s time to get ready for step two which is actually driving people to the site you have.

    1. You need your own URL. Go to https://nz.godaddy.com/ buy your URL (it’s about $40) and then you need to link this shopify site to it.
    That is how I am going to find you. If I google currently I only find FB links or https://website-2399549859189696907221-clothingstore.business.site/ which don’t link.
    – you need to drive traffic to your site now. You can trade so start generating cash.
    – use your social channels to engage and excite people. Your last few posts have been better. Don’t just put up images of stock, you need to wrap them in a proposition “what’s in it for me as a shopper.” What problem are you solving for the customer? Make them feel amazing, warm, stylish? Buy NZ made, an exclusive product, a gift solution/
    – Make sure you schedule posts more than once a week that is relevant and engaging but that drive customers to see out more.
    – Get your instagram up and running. FB allows you to post to both through their publishing tools
    – Check out https://www.adhoc.help/ FREE TUTORIALS

    2. Keep loading your product – if you need help to do this, as Annah said, reach out into the community. If you don’t have the cash to pay, pay them with product if you can’t find someone to do it pro bono.
    – Also, try http://www.fiverr.com and there are specialists from around the world that can help. Look for well-rated providers and Level 2 sellers and above. They are incredible and cheap as chips!

    YOU NEED TO PRIORITISE
    – What is going to generate cash so I can invest more in improving my business?
    – Next step would be the Brand and marketing communications plan – you need to be clear of your proposition and why customers should choose you
    – You are in a highly emotive category and you need shoppers to fall in love with your store/brand as well as the products. I can buy products anywhere so why choose you.

    ONCE YOU HAVE THAT SORTED
    – Then you can go to Phase 2 of your website. What you have is very useable right now. Getting a different solution what be any use until you have determined your positioning, branding and marketing communications.
    – A website is a system for organsing and communicating content. Until you have that content (stories, imagery, etc and a well-positioned) and a clear reason for being it’s just another piece of tech.

    Happy to talk further offline at juanita@retailx.co.nz

    Good luck. You have made a critical first step.

    I agree with Juanita, you have done a much better job than you think! Your next step is definitely driving traffic to your website and I would start doing this from your Facebook page first. Focus on the clothing items you think of as ‘hero pieces’ and make a big deal of them! I can see a metallic pleat skirt and a floral dress by the brand ‘Koraline’ on your Facebook page that are not on your online store. Those ‘on trend’ pieces are worth giving lots of promotion, do a live video on your page talking about the hot pieces in store, post photos of them and talk about how you can style them. Your customer needs you to take down the ‘barriers to buy’ before they will purchase. Try to ask questions on your posts so people will answer them and drive engagement. For example, ask “Which dress would you rather wear?” with photos of two dresses. When your customers comment on your posts it has a ripple effect, more of their friends see the post, and may comment and so on. You’re doing so well in a tricky situation, keep adapting, you can do it!

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