You have a lot of fabulous questions but more information is needed to help guide you in the right direction.
– Do you manufacture the products yourself?
– What category are the products (soft furnishings, technology, home appliances – you get the picture – that impacts what your wholesale price might be an expectations from retailer on mark-up.
– Are you going to hire someone to be your agent to go store to store?
– Are there going to be minimum order quantities and lead times before stores can get products – will they be easy to reorder?
– Is there much competition in the market?
– Why would a retail store want to stock your product? What problem do you solve?
– Will you be providing merchandising support?
– If you need an environment for customers to touch and feel, will there be an imperatives for the environment? eg. it needs power?
There are a bunch of considerations before you enter this but it doesn’t ever stop you going and chatting to a few stores and asking them as well. The more conversations you have the better you can craft your offer for them. Depending on your product, many retailers may want to ensure they have exclusivity of some type for the area they operate in – so you need to think about making sure the retailer has the right “fit”.