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LETS GET DOWN TO BUSINESS.

Question :
Hi I am starting my new business up Tiaki Crystals where I design and create Crystal Jewellery. I am needing help with making a website and which company that is best suited for my business etc Shopify, Godaddy. Also I am stuck on how shipping will work, which shipping label printer I use, also have no idea how lable printers work. I am cureently working from home, I have started selling products from my social media pages facebook.com and @tiakicrystals on instagram and use a flatrate of $8 for courier and tracked services from nz post office with their $3.50 post bags but am wanting an alternative way as to package from home with my own packaging. I have a bug amount of customers already which gained be a huge following on facebook which has customers coming back for more which is why I want to make a website. Any advice will be helpful.RegardsTrina Raki

Question submitted 09/12/20 @ 09:31am
Industry: Brand & Marketing
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    Morena Trina – we are talking to a few of the experts and will get some input for you – so good what you are doing, and I have checked out the Instgram and Facebook pages – there is some nice following going on there – what so many people struggle with is getting traction and selling, which from what I can see you have got going well – awesome.

    When I think about online (not technical) and products, I think about first, who is my target market purchaser or customer, where are they and how many could I make – if I think I know who is my target customer (from those that have bought from me so far) and I think I can approach more like them – then having a Shopify sight plus my Finding pages (Instagram, FB etc) will help me nicely build by business. But here is a thing – often the peeps just don’t turn up, you have to always be doing activity, doing content and even paying for adverts to get people to come. The other option is that you can where lots of ‘fish are’ so to speak – and you join up as well as your other pages with marketplaces like Facebook Shops or Konei or Chooice – and leverage off their eyeballs and users to sell more product – noting that you will have to pay commissions to those sites for bringing customers to you.

    I suppose in all of these – there is not one channel that will do everything for you in digital/online – you have to try and trial multiple methods.

    Also, here are a few links that might be helpful –
    – How to create a social media posting schedule https://blog.hootsuite.com/social-media-posting-schedule/
    – How to use Facebook for business https://blog.hootsuite.com/facebook-marketing-tips/
    – How to use Google to get more business https://blog.hootsuite.com/google-my-business/

    I hope that helps.

    Nga Mihi – Hammy

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    Kia ora Trina. You are doing really well to have your socials working for you already. Most startups come to that later and wonder why they aren’t getting sales, so you are already looking at this the right way. When it comes to websites, I have worked with all the content management systems, SquareSpace, Shopify, WordPress etc. They all have their own strengths and weaknesses. In the end, it comes down to how much hands-on you want to do with the website yourself. If you are doing custom made products, then you want something really easy to jump in, add a product and then hide it. You also sound like you have a story to tell, while the website is a tool, and you want all the technical bits to hook together, it’s also your shopfront as well, so it’s important to have a welcoming story that leads your customer on a journey. A lot of e-commerce sites fail because they are just pages of products.
    I am happy to jump on a call with you if you want to have a chat about your options.
    All the best.

    Alister

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    Hi There

    Thank you for your question and congratulations on starting your new business venture! I am a big crystal fan and so I know I’ll definitely be a customer at some point!

    In terms of setting up a website – Shopify is the best platform to go with. It is simple to use, easy to navigate and you can connect everything to it e.g. shipping label printing, email marketing, and then that way you can have control over your packaging!

    I actually specialise in building Shopify websites so if you’re needing some help/have any further questions, don’t hesitate to contact me via annabellelindberg30@gmail.com

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    Kia ora Trina

    Great to hear you are starting your ecommerce journey.

    The key things to look out for when choosing an ecommerce platform:
    – Is it easy for you to edit the site. Ecommerce is a process of testing and learning so you need to be able to make regular updates. Trial some of the options and see what you think. Ecommerce is a big investment of time so its worth checking out the options available.
    – What support options are available? Check out the reviews and also contact them to see how fast they respond and how helpful they are
    – Do they have the integrations you need? e.g. what systems will you want to connect with such as Laybuy and Afterpay for payments, Xero for accounting, email marketing?
    – What are the fees like also check if there is there a commission taken on the sales you make?
    – Are little but important details included such as a security certificate so that your show shows as secure?

    I’m probably like a one-eyed All Blacks fan refereeing the the home team here but you might want to check out our ecommerce platform https://www.rocketspark.com/nz/ecommerce-website-builder/. Rocketspark is very much designed for people like you entering the world of ecommerce for the first time. Rocketspark is made in NZ but we have clients around the world and you can call us free on 0800ROCKET if you get stuck.

    Here’s a nice example of a jewellery designers site on Rocketspark I saw recently. She does bespoke pieces so doesn’t do ecommerce but I like the way she introduces herself as the designer: https://www.francesadrian.co.nz/

    In terms of delivery I’d consider a solution like Go Sweet Spot which would be great for you. You don’t have to preorder courier tickets and you can print the labels right from Go Sweet Spot and the customer is sent the tracking info. They’ll be able to advise on the best printers.

    Getting a great website is just the beginning and making sales online takes some effort. I recommend checking out this blog and video about the essentials for ecommerce success which is based on what we’ve learnt from successful clients:
    https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

    I hope that helps!

    Grant

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