Kia ora Kiri
Wow what an amazing thing you have going on! In my opinion the future belongs to entrepreneurs like you, who unapologetically lean into their values.
I would say it is a matter of articulating that story and weaving it through everything. Have you read Michelle Obama’s book Becoming? She talks about how your story is one thing you truly own. And I fully agree. Even if you had no budget, you have your story and human beings love story.
I would start there. Tell it in the most honest, raw, viceral way. Just like an epic choreography…make it emotional. Then centre your content calendar around those beautiful values. How can you bring each of them to life?
That’s cool that there are other schools out there being agressive. I say leave them be. When they zig, you zag. 🙂
(Also read the book Zag!)
In my work I prefer to work on conscious marketing, where you build something so inherently good (values led), and attuned to what your target market want that they seek you out and want to join your tribe. The bonus is less $ required for paid advertising.
You are half way there. I would be happy to chat through some ideas with you and send you some worksheets etc.
Keep being awesome.