Kia ora Tracey,
Subscriptions boxes are pretty hot worldwide, and especially during the current turbulent economic climate people are putting a lot more faith in reliable delivered food services too.
Since you’re asking “I would like to know how I can turn all the people who love the concept of Grandad’s Beef, (supporting it on social media etc) into actual consumers who will sign onto a subscription meat box” I will assume that you’re asking about going the step beyond the PledgeMe page.
There are a few things that I think would give the scalable impact effectively, split into two key areas:
**Remarketing to your existing audience**
I can see that you have some traction on Pledgeme but the real question is how many people in your audience are you able to retarget. For how many email addresses have you captured?
Collecting email address and creating an email marketing campaign with your launch offer would be good to do.
However, for something that’s more scalable (to achieve your 1,000+ boxes relatively quickly!) I believe Facebook advertising would be a good platform for marketing your type of subscription service.
I see you’ve almost got 1,000 Facebook likes. I would suggest a Facebook ad campaign to retarget not only the people who like your page but also:
– your email list (you can upload this to Facebook to remarket to them on Facebook)
– lookalike audiences (Facebook can find many more people with very similar interests and demographics to the people on your existing audiences mentioned above).
This article/case study talks more about the very subject for another subscription box company: https://adespresso.com/blog/facebook-ads-case-study-subscription-box/
**Landing Page **
It looks like you’ve got some great content on your website and PledgeMe page ~ Videos, media and story are a lot more than what most small businesses have.
However, before you start doing a launch marketing campaign) I’d highly advise working on your website landing page.
The landing page is fundamental for any business where you expect new customers to come from online channels. A few key things to consider:
There’s no clear offer – As Grant pointed out ~ what is the product?
You should have a strong Call-To-Action – I struggled to find out where to go next – what do you want me to do? This should be immediately obvious at every stage of the user journey
Capture email addresses – This would be best done with a request to sign up for some sort of discount or competition perhaps – ideally triggered when a user tries to leave the website. You can set up one of these with a free email marketing tool such as MailChimp or Klaviyo.
All the best!