fbpx

Let's get down to business.

    • Aprilanne

      Business Owner

      @aprilanne

      Question submitted 17/05/20 @ 04:08pm

      Hi Team. I’ve created a range of nutritionally boosted pet treats  Our signature product is a range of nutritionally boosted “bliss balls” (a first in the market ) for pets (chicken and pilchard, meat lovers , lamb and blueberry and a pet friendly Peanut butter “Pawnut butter” (Not for human consumption) Both packed with grass fed organs, flax , hemp , bone broth and more. Our products are all “Born and bred in NZ , trademarked Registered and recipe tested  Our products are all dehydrated, not freeze dried or oven baked. Dehydration means all the goodness of the ingredients are retained in the finished product .  Our biggest hurdle is finding a commercially viable dehydration facility to get us into the mass production phase. Before we go out to market (We already have sales via 2 pet stores) to start selling online and in stores , China Singapore ….we need to ensure we can meet demand once we go live. My first question is :We are wanting advice on whether we invest in the technology in house production or we find a partner in the industry …… Any advice is priceless. Thx so much. Aprilanne …..Malos mum 

      Category: Start-ups
      • Comments

        13
      • Views

        388
      • Likes

        0
      • Shares

        0
      • Andrew Hamilton

        Admin

        @andyadmin

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Kia Ora – inspiring to hear this, thank you for sharing. There is always a fine line at the beginning of starting something around production and tooling up. It is always good to do this off the back of strong demand, even with pre-orders so that you can invest the money for tooling up with that confidence and even cash in some cases. Without that confirmation, it can be daunting to spend the money when you don’t really know for certain if the orders will come in. So, I would just be cautious and really methodical before going out with bit commitments for manufacturing machinery. I am sure you have thought about whether you can lease facilities? So my big question, can you just do the product under contract manufacture for now until you know for sure there is demand?

        • Likes

          0
        • Shares

          0
      • Debra Hall

        Industry Expert

        @debra-hall

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Wow! This sounds like exactly the sort of niche product that could really take off, with the right channels to market, and strong marketing support. Well done!
        I’d encourage your to consider whether you have the expertise / desire to learn how to run a manufacturing operation. I’m really leaning towards contract manufacturing for your product, especially as it sounds like your ingredients are all food-quality anyway, so that should make your options quite wide.
        I’d talk to other niche food producers (of human type foods, probably) who are using dehydration facilities. Also have you spoken to the team at the Food Bowl, which I understand has all the facilities to enable you to produce small batches as well?
        Good luck! Remember pet owners be CRAZY about treats for their beloved furbabies!

        • Likes

          0
        • Shares

          0
      • Sherif Ibrahim

        Industry Expert

        @sherif-ibrahim

        Reply submitted 17/05/20 @ 04:08pm

        Up
        1
        Down

        Kia Ora,
        This sounds like a great product for all those folks that love their furbabies!
        I echo Andy Hamilton’s comments re: tooling up based on clear (and hopefully paid up) demand for the product.
        Some questions that came to mind;
        – Do you need to have mass production capability from day one when you ‘go live’? Or can you scale this as demand scales? If a key channel is online sales, and demand starts to sky rocket you can potentially push out delivery dates or make some products unavailable stating this is due to high demand – if the product is really good, I would say people will come back to you. If you can scale more slowly then that may increase your options for contract manufacturing.
        – Do you have mechanical capability within your team? Commercial machines for anything are usually big, requiring some mechanical aptitude to setup and get running and then keep them running. If you have that, this might allow you to lease or hire equipment (a quick internet search suggests equipment is available) as your orders grow until you get to the point where you can choose to invest heavily or know you are big enough for someone else to commit to manufacturing for you.
        If you don’t have that mechanical capability in the team, outsourcing the manufacture seems like the safest path – with a big focus then on building the relationship with the contract manufacturer.

        Wishing you all the best!

        • Likes

          1
        • Shares

          0
      • Aprilanne

        Business Owner

        @aprilanne

        Reply submitted 17/05/20 @ 04:08pm

        Up
        2
        Down

        Hi Andrew Debra and Sherif

        These comments and suggestions are exactly what I need thank you.
        My next steps
        ** I need to refine my business plan further.
        ** Increase my circle of influence further : Andrew : Take my product out to market (mail out samples and marketing ) Follow up with Zoom presentation
        ** Get the sales in push out timeline to launch (3 months )
        ** research Food bowl. Thank you Debra
        I agree. Human grade production will suit our product best and we can leverage off the “human grade” as a win
        **find a dehydration manufacturer is the key.
        ** Sherif we don’t any any manufacturing capability other than hands and dehydrators. We make everything in small batches so the small batch runs with a manufacturer sounds very appealing. I can build relationships in this way and also hire some equipment ( as an alternative) in one of the vacant local kitchens
        I forgot to mention that I’ve developed the recipes into 2 parts. Wet and dry. So if I was to outsource i can still keep my recipes secret by supplying the dry as a packaged product to be added to the wet ( similar to franchising system ).
        **Develop online systems for sales.
        *** I’ve just got to go for it

        Thank you all so much
        If I’ve missed anything please let me know
        ?⭐️

        • Likes

          2
        • Shares

          0
      • Andrew Hamilton

        Admin

        @andyadmin

        Reply submitted 17/05/20 @ 04:08pm

        Up
        1
        Down

        Well done Aprilanne, Andy

        • Likes

          1
        • Shares

          0
      • Anthony Mosse

        Industry Expert

        @anthony-mosse

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Hi Aprilanne – I know the founder and CEO of a NZ-based pet food manufacturing company that exports high quality pet food products around the world. He is happy to speak with you if that would be of help. Feel free to email me at Anthony.Mosse@gmail.com and I will connect you. Best, Anthony

        • Likes

          0
        • Shares

          0
      • Aprilanne

        Business Owner

        @aprilanne

        Reply submitted 17/05/20 @ 04:08pm

        Up
        1
        Down

        Hi Anthony
        I’m blown away by the generosity of this group.
        Thankyou So much
        I’ve emailed you :))
        Aprilanne

        • Likes

          1
        • Shares

          0
      • Andrew Hamilton

        Admin

        @andyadmin

        Reply submitted 17/05/20 @ 04:08pm

        Up
        1
        Down

        Hey @aprilanne – you reached out and asked for help, and shared, that is Manaaki to us and we can but only be there to help, guide and support – awesome, Andy

        • Likes

          1
        • Shares

          0
      • Debra Hall

        Industry Expert

        @debra-hall

        Reply submitted 17/05/20 @ 04:08pm

        Up
        1
        Down

        And can I just say that it is so rewarding to see the amazing advice, and then see someone picking it up and running with it. Well done @aprilanne

        • Likes

          1
        • Shares

          0
      • Aprilanne

        Business Owner

        @aprilanne

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Hi everyone

        I thought I’d let you know my next steps.

        It’s been so wonderful to have this forum
        Ive also had a wonderful exchange with Jerel from Addiction Dog Foods ( Thank you Anthony for the intro)
        I’m hearing the same types of feedback and suggestions from all of you
        It’s absolutely true “ great minds think alike”

        Today I’ve enquired about leasing a kitchen locally. Keeping my production close means I can actively control quality in this early stage.
        I’m going to actively market to 100 pet stores/ in the next 60 days.
        Visit call etc to build relationships.
        Aim for at least 10 units Per business In that time ( Concentrating on our core products)
        If I can I Will hire 1 part time/ casual to assist with food prep so that I can concentrate on marketing.
        Stay tuned xx
        Thank you so much
        I’m excited
        Aprilanne

        • Likes

          0
        • Shares

          0
      • Aprilanne

        Business Owner

        @aprilanne

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Hi team. It’s been a few months and thought it time to share an update. We took your advice and created an in house very small production shed for our pet treats. We’ve continued refining the recipes and last week we launched our online store. http://www.maloandco.co.nz.
        We’ve had orders Yay !!!! and refined our packaging.
        We wanted to create the experience of unwrapping a gift and make it like fur babies are opening up a presental Check out our try it out Tuesday’s with the Hits resident pooch Hogan and Estelle https://www.thehits.co.nz/shows/estelle-clifford/try-it-out-tuesday/try-it-out-tuesday-hogan-tries-out-malo-co-pup-treats/
        So much to do :))
        Looking for feedback and advice
        As always Thank you ??????
        Aprilanne

        • Likes

          0
        • Shares

          0
      • Andrew Hamilton

        Admin

        @andyadmin

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Wowey – this is pretty cool and pretty freaky to see the beginning on the 17th of May – just a few months ago – and then to look at the site, and watch the Try it out Tuesday on the HIts – so very good!! Wicked. Well done you – so good. Celebrate the mahi to get to this point – pretty epic actually.

        How are you feeling about the next phase and what help do you need? What questions do you have and maybe reflections on what you have learned through this last phase and the advice you were given – what worked, what changed, what did not? Andy

        • Likes

          0
        • Shares

          0
      • Andrew Hamilton

        Admin

        @andyadmin

        Reply submitted 17/05/20 @ 04:08pm

        Up
        0
        Down

        Also, good job on the Hits promo – as one of the things I have learned with Manaaki this year is that organic traffic to your site is super super hard, most of the traffic comes as a result of you doing something – whether that is running events, or PR or paid media – but no one really turns up unless you do something – so keep that mind, and keep thinking about where your target audience are and how you get access to them.

        We are biased, and I know you don’t want to create another Shop, but one place that has been working for some businesses is our family/whanau group http://www.chooice.co.nz which is a marketplace for small producers – much like http://www.Konei.nz – they build audiences to come to your shop, that might be an option (we are biased).

        • Likes

          0
        • Shares

          0
  • You must be logged in to reply to this topic.