Question :
Hi team!I’ve been wanting to set up a platform that shares “Themes” and “Messages” through multiple mediums such as apparel, blogs and podcasts with an aim of growing a community of like minded people who can relate to these messages we share.Each collection will have a different theme with hopes of creating a discussion point, learning from one another and for some to even share their own experiences.”The Layers Platform” is the name of my idea.Layers of clothing with a deeper Layer of meaning behind each collection.I have designed a collection. I have quotes on all of the apparel to start. Right now, I’m struggling with the business side of things. The planning and designs are my strengths and the business side of things I am learning.Is there anything you could suggest me reading, learning from or doing to guide me through this?Thank you!Frazer

Question submitted 19/10/20 @ 06:52am
Industry: Start-ups
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    I suggest you use a template like the Lean Canvas to help you get started and validate any assumptions you may have.

    I’m linking to a website that has information on this below, from which you can download the lean canvas template.


    There is also a great book called The Lean Startup by Eric Reis, which gives a good overview on starting a company in an efficient and effective way. https://www.amazon.com/dp/B004J4XGN6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

    I hope that helps, good luck!


    Hi Frazer congratulations on taking your idea to the next level. I only know a peripheral amount about the apparel industry – have you thought about connecting with some one you respect who is further through their journey in their industry and might be able to share some insights or mentor you? Not sure if you have a network you could approach already or can stalk some one on linkedin or off their website?

    Second, I would jump online and read every story I can find about starting out in clothing – there is lots of editorial and you might get some useful insights and tips that resonate with you.

    Finally from a more business focused perspective there are lots of resources from ATEED, which is part of Auckland council (assuming you are in Auckland, other areas have different support but start with your local council…or google!). See this link for more info https://www.aucklandnz.com/business/start-and-grow/start

    Hope this is helpful and feel free to post more details if you need more specific advice. Good luck! Vicky

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