Hi Carey. As Vicky has mentioned, it would be good if you could be more specific.
If it is a supermarket product, then new launches will be challenging for some time as supermarkets are understandably focussed on trying to ensure they meet existing demand.
The good news though, is that irrespective of the product and distribution channels, the ability to get it noticed by your potential market has never been easier.
Social media is a great leveller and the more compelling your product and its message, the more traction you’ll get.