This is such an important market, giving plus size women confidence to go about their day. Your market may appear to have disappeared, but the women who need your counselling and your products are still there, and still need you. You just need to find a way to reach out to them, and support them, in a way that supports you and helps your business to survive to fight another day.
The only game in town right now is to find a way to keep standing, and to be standing at the end of this! You say your business was doing okay until this crisis – that means you have customers out there who have supported you in the past. Reach out to them, find out how they’re doing, what they’re wearing in lockdown (for example) and how to celebrate that rather than judge it! Personally, I’m loving wearing my slippers to work every day!
Practically, if you’re sitting on stock, having a sale makes good sense, especially if it gives you the cashflow you need to survive. Maybe offer the sale first to people who’ve supported you in the past (depending on your size, you may be able to tailor the offers specifically to your most special customers, offering them a discount on the things that you know will suit their style and body size / shape. Maybe just offer them free shipping if you can’t afford an actual discount.
Also, because your offer includes counselling (which I assume is about what styles suit your body best?), maybe offer a deal on counselling sessions online (or make them free, with a discount voucher for followup purchases). Just an idea. You’d be amazed what you can achieve online – I work with a bra company that has started offering online fitting consultations, and the demand is huge.
Very happy to have a chat if you like – you can reach me at email@example.com to arrange a time to talk further if you think it would be useful.
Good luck – and well done on what you do, and on seeking advice to help you continue doing it.