HI Cathy – thinking about this, maybe split your business into (1) wholesale sales – look at your top customers, talk to them, find out what they are up too, what they are thinking about the future and how you could partner with them – you guys are all in this together – explore what you could do to get through now and also prepare for the revival (2) web sales – take a look at the month on month sales for last 1-2 years, see any patterns, see if there are any regular customers that have purchased a few times, go to them and ask they ‘why’ did they buy from you, and then maybe go back to them with ‘would you like to buy something else’ which sounds wrong, you would need to think about that and how you positioned it – but don’t be afraid to ask – what is the worst that they say no – at least you know!!
Finally – new potential customers – where else could you hunt for prospects, you could start with the work in 2 above around who has bought from you over the last couple years, understand their profile and then see if you can go out online and find more people like that – and / or ask them to refer anyone like them who might like what you offer or you could even ask the 2 people if they want to gift their same print to a friend if they buy a new print from you.
I would just say – hustle, learn from patterns, turn over stones and just be the best awesome owner of a business who makes great products that you can – and ask for the order!!