Kia Ora Megan – Thanks so much for reaching out and for being so creative at this time. It’s certainly a challenging question you pose. Thinking about it objectively, seems critical to see which of your products resonates with consumers, and which products consumers will purchase.
In terms of how well your products resonate with the NZ consumer, Fiona has a great idea to try putting it on the New Zealand Made Products group on Facebook. That is free, and there are nearly 500,000 people in the group. You will get instant feedback on whether your crafts are appealing.
To make the best use of the opportunity, you will need your own place to send people to, so they can look at your full product line. Given you aren’t yet sure of the product set, the quickest and cheapest approach will be to set up your own Facebook page.
You can then refer people from the NZ Made Products to your Facebook page. Anyone that “likes” your Facebook page, or anyone that likes your post on the NZ Made page, you can then reach out to them directly with a survey and ask them which products they like. And what they are willing to pay.
You’ll need to start out with pricing when you put up your products on the Facebook page. Given the current economic environment, and your starting position, suggest put it on the lower side rather than the higher side!
You’ll need lots of great photography of your various crafts products. The more the better, and set these all up on your new Facebook page.
If you are targeting a younger market, Instagram is more appealing to them often than Facebook. So, consider an Instagram page as well.
This may all seem a bit scary, but Facebook has set up it’s own group on Facebook to help people out. Go to this group and you can get free advice.
Perhaps, this is a good starting point to get a sense of what the market thinks of your product and see if you can start getting some sales through.
Happy to provide further possibilities if you want! Best wishes.