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LETS GET DOWN TO BUSINESS.

Question :
Hi there!I am wanting to launch a lounge apparel wear in NZ however im worried about the seasons. By the time i am in a position to launch it would be summer time!Is there any advice on seasonal businesses? Do you think i should go ahead and launch a lounge wear business during summer or hold off due to timing…Kind regards,Te Miringa

Question submitted 14/08/20 @ 12:05pm
Industry: Fashion
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  • Kia Ora Te Miringa – the seasonal thing can be challenging if your offering is clearly ‘in one’ or ‘the other’ – can your product bridge the seasons or is it clearly Winter Lounge Wear? Right now lots of people are wearing lounge wear as a result of being home so much!

    In the end it is really going to come down to you making an assessment on your product and what time of year your target customers will actually buy.

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