Hi Andrew – Some great suggestions from Andy and Peter. A few additional thoughts for consideration:
1. Your TourismNZ listing – wondering if this should be adjusted to focus more on content for the domestic market. With the current ad showing tours starting at $299 per person, it may scare off the domestic market. Perhaps another one of your tours might be more appropriate as an eye catcher to grab interest. You can then upsell them.
2. Facebook Look-a-like Ads – Do you have email addresses for your previous domestic visitors? If so, you can feed this in to Facebook and create a target audience similiar to the previous customers. It’s quite effective.
3. Google Adwords – You may want to set up some re-targeting ads so once someone visits your site, you can market to them on other sites across the web. This will help maintain your presence top of mind.
4. Live Chat – You may want to have a more prominent Chat function on the site that really pops when visitors come on. It’s a bit recessive at the moment. Would have thought if you can engage directly with potential customers, you can then sell them on to your product. Also, as an aside, you may want to look at your live chat functionality timings. I just visited it at 3:30pm and was asked to leave a message as it says “We are not online at the moment, our live chat hours are 9am-5pm, 7 days a week.”
5. Existing customer analysis – do you have data on your previous NZ customers? Would be great to understand the types of market segments, as that can help you target your marketing messages, offers, and campaigns more specifically to those who may want your product.
6. Network with other cycle operators in other parts of the country to see how they are getting on, and swap notes on what’s working and what isn’t. Everyone is in the same boat and now is the time where the communities are all helping one another.
Food for thought. Kia kaha.