Great advice above. Here’s a few more thoughts. So I had a good review of the website and your meals look delicious!
Quick query for you: what’s your website views to conversion looking like?
I think there are a few things you might consider doing to help potential customers to sign up.
1. Consider your customer value proposition (CVP).
What is it that you offer that’s different to the competition? Consider framing your cvp using the following framework.
Good2Eat provides (add core service offering) for (add target audience) because (add differentiated reason to choose).
Here’s a recent example;
OpenLoop provides smart, hassle-free, access to hundreds of operational EV charging units via a simple and intuitive App
for EV drivers who are concerned about running out of charge and fed up with multi-mode payment methods
because no one is offering a networked, frictionless EV charging experience.
Easily find operational EV charging units near you.
One simple bill.
Peace of mind.
2. Introduce special offers and tempting reasons to sign up.
There are currently no offers on the site to help convert customers so a simple fix. You could think about offering an introductory offer, e.g subscribe today for 3 months and receive 2 free meals. Order 5 meals for the price of 4. Refer a friend and get a free meal. Just make sure you do the math and that you’re not losing money in doing so, or if these offers are loss leaders that you put a time frame on them.
3. Don’t make me think.
Don’t make me think is a great book by Steve Krug on UX but I think this statement is an excellent way to consider your communication and experience approach. Simplify the experience and ensure your offer and benefits are crystal clear.
So let’s consider how a don’t make me think lens might look.
The subscription service is a little buried and I couldn’t view the options without registering. The delicious looking meals on the homepage could be clearly labelled, i.e $14 per meal, serves 1. It may be useful to add the portion sizes and ingredients.
I’d suggest offers and the process is raised to the homepage, i.e.
– Order 5 meals for the price of 4.
– Sign up for at least 3 month subscription and get a free gift.
– Remember to order by 11.30pm on Monday to get your order for the following week.
– We deliver on Tue and Fri each week and you don’t need to be home.
– We’re 100% eco-friendly.
– We deliver to (insert locations here). As I noticed you don’t delivery to rural locations.
– It might be worth curating week meal plans for those that need a bit of a leading hand.
Anyhoo, food for thought (pun intended, insert eye roll here).