Hey Courtney – I am going to assume that you can’t contact the Ministry of Health and ask them to contact all people in isolation, but you never know.
Lets think about your products and where you could target:
1) people in isolation – if you can’t approach them via the front Government door, then your options are the hotels themselves (and you give them a clip) or via targeting on social platforms like Facebook – have you thought about attempting some geo-targeting adverts around some of the isolation hotels? Doing the trial will help you work out cost of acquisition, conversion etc. Do you need help to do this and can we try and connect you to a Facebook specialist?
2) beyond people in isolation, there are clearly a lot of people who are thinking they will not be going to their gyms for a while so targeting people who want to do at home exercise would be a good strategy, which I know you will be thinking about – and your Instagram strategy for free exercise tutorials will help – what more could you do? You need to find the place that others are fishing for equipment, to be there be present so they can ‘choose’ your stuff
Establishing quality content for people that they value and tune into coupled with going to where the punters are two thoughts for me, but lets see if I can get some more help and insight for you. Andy