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LETS GET DOWN TO BUSINESS.

Question :
How can I encourage the consumer to use a local Travel Agent to book their domestic travel rather than booking online or direct ?

Question submitted 30/04/20 @ 04:05pm
Industry: Tourism
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  • Hi Shannell, Perhaps you could tell us more about your industry and business, but the first thought I have is, are you affiliated with any travel agencies? If not, it could be worth approaching them first. Perhaps your offering could be a part of a package. What is the issue you are facing with direct to consumer sales?

    Cheers,

    Jarrod

    Hi Shannell, You may not get everyone to buy from an agent instead of direct but you can look to understand the true value of using a local agent and focus on that. For some it may be they enjoy the customer experience, or to avoid risk, someone to add advice etc. If you are very clear on the advantages then it will help you build a clear profile on who values these and so who are your ideal customers. Important for your marketing and sales messages and enables you to target potential clients. Hope that helps, Mike

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