Question :
How can I get domestic tourism business please?

Question submitted 30/08/20 @ 11:20am
Industry: Tourism
  • Up

    Hi there,
    Can you give us a bit more information around your business, what you do and where you are… It will allow us to provide a little more tailored advice…


    Kia Ora,

    As Jonathan mentioned, if you can provide more info on the type of tourism and your location, that would be ideal. We can then provide more targeted feedback.

    There is a lot of support out there to help our tourism businesses, so it’s fantastic you have reached out to start your journey.

    To get started, here are some generic thoughts on places you can advertise your business.

    Tourism NZ – register.newzealand.com

    There is also the Tourism Transition Fund where you can apply for funding to get individual advice for your business, covid19.nzte.govt.nz/page/regional-business-partner-network

    Go with Tourism, http://www.facebook.com/GowithTourism

    Travel Locally New Zealand, http://www.facebook.com/groups/travellocallynz

    New Zealand Travel Tips (NZTT), http://www.facebook.com/groups/newzealandtraveltips

    Live, Love, Explore: Support Local New Zealand, https://www.facebook.com/groups/liveloveexplorelocalnewzealand

    Chooice, http://www.facebook.com/groups/Chooice

    If you are an accommodation provider, you should consider listing sites like Booking.com, Airbnb, Bookabach.

    This one is good for support from the tourism industry:
    NZ Tourism Industry Covid-19 Support Group, http://www.facebook.com/groups/647725352678015

    Also, get in touch with your local Regional Tourism Operator. They likely have marketing initiatives in place that you may be able to join. Or you can also list on their sites too.

    Domestic tourism recovered well after the first lock down, and hopefully the same will happen once Auckland gets out of it’s restrictions once again.



    Thanks for the reply, I am sorry for the delay, I am Auckland based tour & Transfers service provider since 2017, and current COVID-19 impacted very badly my business income, I am try my best to do local Facebook marketing and google advertising for domestic market but not any positive outcomes. My business website https://brightlane.co.nz
    Much appreciated your kind suggestions and advice Thank you


    Yes, it certainly would be very tough. Straight out transfer services probably are not in huge demand. Some of the tour companies are coming up with very creative ways to attract new domestic clients.

    Have a look at companies like BlackSheep Touring, they have some new unique tours, like the Walking with Spirits Gin Tour.

    Or Nature and Nosh Tours has come up with new tours for the domestic market.

    Perhaps get in touch with these businesses for ideas sharing.

    I’d also suggest you look to take advantage of the Tourism Transition Fund, which has 100% funding to help with a business advisor to customise a plan for your business. Get in touch with your local Regional Business Partner – it’s not hard to apply and costs nothing.

    You may need to look at adjusting the website to lead with the tours side, rather than the transfers side of the business. The website at the moment likely speaks more to the international transfers market than the domestic market. The social media ads will be most effective when the content speaks to the domestic market.

    Hope this is somewhat helpful. Kia kaha,


    Leslie has some great advice there.
    I’d also consider focussing on areas you might have passed up previously, eg the top corporate market and executive travel / transfer as a challenge to Corporate Cab in that space – very much a towncar service. Also other business sectors where there is a need, such as the budding film / tv sector where transfers are required… Some top Auckland hotels may have ceased their own luxury transport options right now, but may look to contract out some services too. Perhaps partner up with some leading restaurants and offer a very bespoke dine and valet option – I think this market requires every tourism business to think totally outside the square to see how they can deploy their assets in new areas to seek an income… but it ain’t easy!

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