Thanks for your question. There are many ways to direct more traffic to your site.
The best ones I would recommend are
SEO – Search Engine Optimisation
Use of Social Media (Influencers depending on what your selling, Hashtags, Creative Images)
Facebook Advertising and Google Advertising is extremely budget-friendly as you can choose how much or how little you want to spend each day. You can also be extremely specific or broader in the demographics and audiences you want to target so it is a great option.
SEO helps with your ranking on Google and helps drive traffic and potential conversions to your site. Here is an article explaining a little bit more about it https://pureseo.com/nz/seo?gclid=CjwKCAjw1ej5BRBhEiwAfHyh1AmDY8EU-2-z5V8YzkEWa8W5glunayKhZp7Q2WUCiQvDQl2qL0ThxRoCfzMQAvD_BwE
In this day in age, social media is vital for businesses to be active on. Organically, you can grow a good following of people on your platforms which can also become potential customers/clients. Creative Images, a theme, and good captions/hashtags can help with this and overall drive traffic and potential conversions to your store.
Again all of these would depend on what you are selling/providing to customers but these are great options in order to gain more website traffic and potential sales/clients.
Hope this is helpful. Any questions, don’t hesitate to contact me 🙂