You have some great suggestions here. The only couple of things I would add is this:
– There are a lot of leadership coaches out there, so do your homework to decide on what your USP is. What is it that you have done in your past that sets you apart? What experience can you highlight that will connect you with people in a meaningful way? You need to be an expert at something that people need right now – what is your ‘take’ on what leadership is about 2020 and beyond, and how can you credibly deliver on that based on your past experiences?
– You probably need some kind of methodology. If you can easily communicate ‘what people will get’ in some sort of diagram or visual method, it will make it easier for people to choose you. As a consultant myself, my view is that people need to buy ‘outcomes’ – eg what will you do, what will they get. So some form of visual methodology or process that they know what they are getting when they work with you.
Lastly, think about who is your buyer and who is your customer. So for example – are you targeting companies as the buyer – buying on behalf of their staff (who is your customers)? I would recommend that model if you can, as there is not a large or established market in NZ for people buying coaching themselves. If so, consider getting registered with the NZTE RBP programme as this subsidies your costs / fees. If your customer is the individual, think about their disposal income, and how are you going to price your service? Are you going for a small number of high value customers (different style of coaching) or a large number of small value customers (probably needs smaller, more incremental style of delivery).
All the best! And good on your for the ambition.