Hi there – a few thoughts spring to mind, but everything is context relevant, so I think having a bit more detail will help – in the meantime, here are some great tips for you – https://www.entrepreneur.com/article/283832
1 – write an email or an SMS to everyone who has purchased from you in the past (including your Mum) and tell them about the website and pick 2 things they may like to buy. It’s important not to give them too much choice. Then write again every week with one new thing -alternate between information about a product, information about you, information about how you make your products, information about your wider life…. so it’s not always about buying.
2 – Take the Neil Patel online SEO course so that you know how to make your website show up when people search for phrases which relate to your business products. https://neilpatel.com/training/seo-unlocked/
If you worry that you won’t finish the course or it may be too complicated, may I respectfully suggest you find an accountability partner. Someone who you “report back to” after each lesson adding information about what you learnt, what you did on your website and what you noticed?
Also add in questions back here on this discussion thread so we know it’s you and you can get even more value from the Manaaki experts as they help you move forward, step by step.
This is a very broad topic and without you actual site detail the advice I can give will have to be very general. There are heaps of techniques and digital marketing strategies you can implement in order to boost online sales for your website. Below are some ideas.
Create a web design that conveys your brand message in a clear, direct and persuasive way. Your website should be clear in communicating your differentiation and setting the appropriate expectation. Great website messaging can help you more effectively engage your target customers.
Ensure your website is not only search engine optimized, but also mobile responsive.
Nearly 60% of online searches now come from mobile devices. And because of this, mobile responsiveness has become a key element in web design. With mobile’s increasing role in the buyer decision process, it is essential for your website to be mobile-friendly so that prospects can browse and find information whether they’re using a phone, tablet, notebook or desktop.
Present your product or service in an attractive way. Make sure the design of your site is attractive, responsive, clean and that the images of your product or service look amazing. It’s absolutely vital that the copy on your site must strategically create interest, curiosity and desire if your prospects are going to buy your product or hire you.
Make it easy to convert your visitors’ interest into sales. Your website should have a clear conversion pathway. This means that your site provides your visitors with appropriate call to action buttons and information that leads them closer to a sale.
Trust & credibility. Make you visitors feel as secure as if they were buying something from a well-known store, where they know that there are return policies if the product doesn’t perform as it should, and where they know that their payment information is going to be protected, etc. You can help them trust you by including testimonials or positive reviews from previous customers, providing guarantees and adding certificates or security seals to your website.