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How can we market and advertise digitally to drive sales and grow our Jewellery retail business in Onehunga, Auckland.We are a botique jewellery store well established over 65 yearsWe have a basic website and facebook presencePlease let me know how you can help us to embrace social media marketing thanksHari Gangisetty021629993onehungajewellers@gmail.com
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hi there,
The first and most important thing on social media is to really understand your audience, so you can target effectively and optimize your spend. Where do your customers live, what do they do for work, where do they spend their personal time, which magazines do they read, what age groups are they, etc.
I’d also recommend that you draw up a 2×2 matrix to define your unique selling proposition (USP) relative to your competitors. What do you do that is different to everyone else in the market – what is your secret sauce? If you plot this on a two by two matrix based on how your customers view your market segment, you’ll be able to find your position and differentiate yourselves from everyone else. By way of an example price and value as axes is a really easy 2×2 matrix, but in your market, there is likely something more specific to your services that you can substitute – eg your service quality, breadth of offering etc.
Use this USP to shape your brand strategy, and from there create a content strategy that is aligned to your audience needs (which you defined in step 1 above). You can then translate this into your social media strategy across the different social networks on which your clients are most active.
Defining/Understanding your USP:
https://www.entrepreneur.com/article/225659
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/5-steps-to-determine-your-unique-selling-point/Brand Strategy resources:
https://hbr.org/2015/06/a-better-way-to-map-brand-strategy
https://hingemarketing.com/blog/story/a_10_step_brand_development_strategy_for_your_professional_services_firm
https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a-comprehensive-brand-strategy.aspxHere are some social resources:
How to Create a Social Media Posting Schedule (Free Template and Tools)
How to Create a Social Media Content Calendar: Tips and Templates
I hope this helps~
Hi Hari – thought about you guys this weekend, and I am aware of some pretty capable next generation social experts out there hustling for themselves – this might be an option for you – here is an example – Annabelle’s profile is here – https://www.linkedin.com/in/annabelle-lindberg-587577163/
Along with this here are some website links to her 3 own businesses. All of these businesses all have social media as well
http://www.mauibikinis.co
http://www.lulandcosportswear.com
http://www.bundleandblissclothing.comIf you wanted an intro to Annabelle – email me at andy.hamilton@manaaki.io
Andy
Hi Hari
There are certainly many opportunities online in a Covid world.
We interviewed a number of our more successful ecommerce clients and there were some common themes. Social media was a key element of their online strategy and it was used in a way top build community and connection rather than showing products for sale. For example, they’ll show people wearing a product having a fun day out rather than simply having a product image.
We’ve summarised the essential themes for online success in this blog and video here which is a good place to start: https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/
Kind regards
Grant
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