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    • Grandpa Simpson

      Business Owner

      @grandpa-simpson

      Question submitted 08/12/20 @ 01:20pm

      How can we promote our website to get more sales? We sell a few items on Trademe and with all completed sales parcel up and post within 24hours of receiving payment. We have business cards and made a small flyer promoting some other items we have for sale trying to direct to our webpage. We also have a FaceBook page where we promote some items directing to trademe or webpage to complete a purchase. We also encourage people to ask questions and tell us what they like so we could order in for them.This is a web based tiny partnership while we both still work fulltime and hope to build up to one needing a retail presence.

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      • Richard Conway

        Industry Expert

        @richard-conway

        Reply submitted 08/12/20 @ 01:20pm

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        Hello,

        Do you have a link to the website. A lot depends on the type of product and the margins / lifetime value of the client. If there is a reasonable margin, things like Google Shopping can be very effective. https://support.google.com/faqs/answer/2987537?hl=en

        Also things like social media ads etc.

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        • Grandpa Simpson

          Business Owner

          @grandpa-simpson

          Reply submitted 08/12/20 @ 01:20pm

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          Thank you for your response – our website

          https://grandpasimpsonscollectibles.co.nz/

          We also have a facebook page and an instagram page

          We do have shopify for potential customers to buy from website including being able to pay with Credit Card

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      • Richard Conway

        Industry Expert

        @richard-conway

        Reply submitted 08/12/20 @ 01:20pm

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        Hi – Had a look at the website. There is quite a bit that can be done to improve the the user interface on the website. I think it would be worth testing Google Shopping and Facebook Ads, although the individual item value and presumably the margins are quite small. I imagine that people purchase more than one at a time?
        I would also suggest doing keyword research and seeing what terms people are searching for that match your product. You could then build out a content strategy on your website around that.

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      • Rebecca Caroe

        Industry Expert

        @rcaroe

        Reply submitted 08/12/20 @ 01:20pm

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        Hi Grandpa Simpson

        Echoing the experts above…. but bringing the focus more onto your website and how easy it is to use and how easy it is to find you in a search engine.

        You need a regular outbound and inbound marketing strategy.
        [background reading
        https://www.wordstream.com/outbound-marketing
        https://www.hubspot.com/inbound-marketing ]

        I did a quick test and your site scores 50 out of 100. There are a lot of simple things which could improve its find-ability.

        See here https://imgur.com/2MF6xsC

        I did a search on “collectibles diecast tractor” and you didn’t show up on the first page.

        This may sound very complex, but you can find a Manaaki expert to help you with doing these tasks.

        Tasks
        1 – Agree key words and search phrases relevant to your customers
        2 – Revise home page to include popular products, testimonials, and articles showcasing your expertise.
        3 – Find discussion groups online where collectors talk and meet (I searched for discussion collectibles diecast tractor) Join in and read what people write about. This gives you clues for point 1 above. Check out Quora, FarmToysForum.com, ToyTracktorTimes.com, YesterdaysTractors.com…. and join them all. Sign up to all their updates and newsletters.
        4 – Show your expertise by joining in discussions (BUT not being salesy….)
        5 – Re-use your discussion answers in your Facebook page and also on your site as articles / blog posts.
        6 – Add a newsletter to your website. Read all the newsletters you get sent and re-write them about YOUR product range. Email this to past customers.
        7 – Research trade shows and conferences where toy collectors visit (many will be virtual this year). Research prices for attending / showing so you can meet more people who could become customers.
        8 – Set up a weekly list of repeating tasks to do (Read forums, read newsletters, write your newsletter, write on Facebook). Keep track of what is popular and what is not. Do more of the popular things.

        That’s enough for starters…. but you get the idea of finding what toy collectors read and write and talk about,… and then doing it for yourself.

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 08/12/20 @ 01:20pm

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        Hi There

        We have a blog and video where we talk about the most important simple things our clients are doing to generate more business online which is worth checking out: https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

        The key sections I’d focus on are:
        – Doing the SEO basics
        – Email marketing
        – Explore buy now pay later solutions such as Laybuy and Afterpay.

        The other key essential to note is that ecommerce takes tenacity. Online success is a ongoing process of testing, learning, and refining and that takes time. Getting a website is just the start.

        I hope that helps.

        Kind regards

        Grant

        I hope that helps.

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 08/12/20 @ 01:20pm

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        Hi There

        We have a blog and video where we talk about the most important simple things our clients are doing to generate more business online which is worth checking out: https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

        The key sections I’d focus on are:
        – Doing the SEO basics
        – Email marketing
        – Explore buy now pay later solutions such as Laybuy and Afterpay.

        The other key essential to note is that ecommerce takes tenacity. Online success is a ongoing process of testing, learning, and refining and that takes time. Getting a website is just the start.

        I hope that helps.

        Kind regards

        Grant

        I hope that helps.

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