Thanks for sharing your site.
Your industry is certainly a growing one.
The home page is an important step in the customer journey and there are a few areas where improvements can be made.
We often use this roadmap page as a simple 5 step checklist which I’ll use for you below: https://www.rocketspark.com/roadmap/
1. Say what you do in your main heading
It would be helpful to add an overall heading that explains what it is that you do.
2. Tell visitors why they should choose you
What is it about you that sets you apart from other products. Adding some text and graphics that tell your story and expertise would help. You’ve got some great reviews on your product pages so it would be worthwhile showing some of these on the home page. You’ll see on our own http://www.rocketspark.com site we weave the testimonials through the site. I recommend telling more of your story too. How did you get into making products, what is your passion.
3. Have a great first impression
Having a simpler menu structure will make the top of the page less cluttered. You can lead people to your classes etc with other buttons within the site to make the menu simpler. I’d also recommend trying to improve the image quality to create a better first impression. Some of the images are a little dark and a touch blurry. Check out the makeover we did here for a natural protein bar site and the results have been really positive so far: https://www.rocketspark.com/makeovers/
I’d also put the enquiry form much smaller and near the bottom. You want to lead people to buy rather than make an enquiry but the form dominates the home page.
4. Have a call to action.
Make it clear the actions you want people to take and lead them on a journey through the site.
5. Assume we don’t read paragraph text
You site could benefit from having some more text on the site. Where you do add text its good to have headings so that customers can browser the site by just reading the headings.
Succeeding is a process of testing and learning./. If you’ve got a truly great product you’ll get there but it will take time to work things out. You might consider engaging a designer to help get things looking smart too as it will make a difference.
Lastly, we have a great book which covers off the essentials of a great website in a very easy to follow format which you can read here: http://www.rocketspark.com/ebook